You’ve never had sweet potato this sweet and creamy before

By Bashiera Parker, 1 June 2026

Discover Woolies new Flavourburst™️ sweet potato with its bright yellow flesh.

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The TASTE team recently visited a sweet potato farm in Malmesbury, north of Cape Town, and learnt all about the different varieties grown for Woolworths. They thrive in the sandy soil and warmer months and are harvested just before the winter rains to ensure they're beautifully cured and at their best for making comfort food during the winter months.

While we were there, Woolworths let us in on a little secret: they're harvesting a new sweet potato – and you’ve never tasted one quite as sweet as this before.

The Flavourburst™️ sweet potato has bright yellow flesh and is sweeter than the sweetest sweet potato you have tasted before.

You've come to know Flavourburst™ fruit at Woolworths as the best of the best in terms of flavour. So, a Flavourburst™ sweet potato means it's the best of the best vegetable! It's tricky to see the difference from the outside – the purple skin looks like an ordinary sweet potato. But inside, the flesh is pale yellow, and once roasted, turns a gorgeous golden colour.

They're ideal for baking whole – the drier-textured flesh becomes smooth and creamy while the skin caramelises from all the natural sugars.

The result: A beautiful balance of flavour and texture that we elevated by adding miso butter and turned into a whole meal with a four-cheese masterpiece.

Four-cheese and miso butter Flavourburst™ sweet potatoes

Woolworths’ Flavourburst™ sweet potatoes are the sweetest, creamiest spuds you’ll have this year. Elevate them with a savoury topping, packed with umami  Here are two takes on loaded sweet potatoes that will blow your mind: four cheeses and miso butter. Go ahead – make both, we won’t judge!

 

Four-cheese and miso butter Flavourburst™ sweet potatoes

Food and production: Marcelle van Rooyen

Food assistant: Bianca Jones

Photography: Shavan Rahim

Videography: Romy Wilson

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Bashiera Parker

Article by Bashiera Parker

TASTE's commercial content producer is a wife and mom to three littles who, between drop-off and pick-up, crafts commercial content through video and writing to make food look totally irresistible. When she's not working her marketing magic, you'll find her baking up a storm in the kitchen with her son as her eager sous chef, proving the best content is fueled by real life, real food, and a whole lot of love!
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