You’ve never had a sweet potato this sweet before

By Bashiera Parker, 11 May 2006

Learn all about the different types of sweet potatoes on offer at Woolworths – and the new Flavourburst™ sweet potato. It’s twice as sweet as any you’ve had before.

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The TASTE team recently visited a sweet potato farm in Malmesbury, north of Cape Town, and learnt all about the different varieties available at Woolworths. They thrive in the sandy soil and warmer weather here in summer.

[farm visit video]

Here’s what you know:

PURPLE: Purple-skinned sweet potatoes with white flesh are sweet and delicious baked or roasted; while the purple-fleshed ones are slightly more savoury with a creamy texture.

ORANGE: Purple-skinned sweet potatoes with orange flesh are slightly sweeter and contain beta-carotene.

WHITE: White-skinned sweet potatoes with white flesh are delicately nutty with a smooth, buttery texture.

Here’s what you don’t know:

Woolworths is harvesting a new sweet potato – and you’ve never tasted one quite as sweet as this before.

The Flavourburst™ sweet potato has bright purple skin and is considered twice as sweet as the sweetest sweet potato you know, which would likely be the orange variety.

They're ideal for baking and roasting – the outside caramelises beautifully while the white flesh becomes creamy and turns bright yellow in colour when cooked.

The result: A sweetness you'd never expect from a vegetable. In fact, they're so sweet, we balanced them by adding miso butter, and turned them into a whole meal with a four-cheese masterpiece.

Four-cheese and miso butter Flavourburst sweet potatoes

Woolworths’ Flavourburst sweet potatoes are the sweetest spuds you’ll have this year. The best way to elevate them? A topping that’s deliciously savoury and packed with umami, of course. Here are two takes on loaded sweet potatoes that will blow your mind: four cheeses and miso butter. Go ahead – make both, we won’t judge!

Four-cheese and miso butter Flavourburst sweet potatoes

Find more sweet potato recipes here

Food and production: Marcelle van Rooyen

Food assistant: Bianca Jones

Photography: Shavan Rahim

Videography: Romy Wilson

Woolworths’ Flavourburst™ range means produce is specially grown resulting in superb flavour and sweetness. The Flavourburst™ sweet potato offers just that: a bright purple skin and white flesh, but when roasted it caramelises, its flesh becomes creamy in texture and turns bright yellow in colour. The Flavourburst™ sweet potato is more than twice as sweet as other sweet potatoes – a true standout side that could easily turn into everyone’s favourite main.

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Bashiera Parker

Article by Bashiera Parker

TASTE's commercial content producer is a wife and mom to three littles who, between drop-off and pick-up, crafts commercial content through video and writing to make food look totally irresistible. When she's not working her marketing magic, you'll find her baking up a storm in the kitchen with her son as her eager sous chef, proving the best content is fueled by real life, real food, and a whole lot of love!
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