Advertising promotion

My name is Bashiera Parker and I'm Woolworths TASTE's commercial content producer. If you ever stumble upon my Instagram account, you'll see that my bio reads "equal parts cooking and chaos" because after I clock out at TASTE, I clock in at home where three little rascals rule the house. I wouldn't be able to survive either without Woolworths' W.Lab range.

Sticky counters and stained dishcloths are the order of the day. And when I get home, sticky fingers and stained clothes. W.Lab, however, recently had a refresh – a much stronger brand identity that communicates efficacy, value and sustainability better. But here's what matters: they haven't messed with the formulations. A few were slightly improved to keep up with the latest technology, but the core stayed the same.

Trust me, I've put them through their paces. Between recipe-testing on set and three kids at home, my W.Lab stash works overtime.

Fragrance boosters and fabric softeners

Let's be honest, three kids generate a lot of laundry. The W.Lab laundry liquid carries the load – every wash, every day. But the real secret is what goes in alongside it. The Cotton Fresh fragrance booster keeps everything smelling clean and vibrant for up to 12 weeks. Just add the fragrance beads directly into the washing machine drum before loading. School uniforms, towels, linen, even gym bags.

Zesty Lime dishwashing liquid

The dishes never stop. The Zesty Lime dishwashing liquid has powerful ingredients to dissolve grease and grime, leaving everything sparkling and scented with a fresh lime fragrance. Even the kiddies' bowls come up clean, which  is no small feat.

Anti-bacterial kitchen cleaner

And then there's the kitchen. After a shoot day, my counters have seen things. The anti-bacterial kitchen cleaner is formulated with powerful anti-bacterial agents to remove sticky messes and tough grease, leaving everything sparkling and hygienically clean. A quick spray and wipe, and it's like the chaos never happened.

Window and glass cleaner

But my favourite W.Lab moment? The day the kids decided spaghetti belonged on the sliding door. Don't ask. The window and glass cleaner handled it – streak-free and effortless. But the kids helping to clean up their own mess was the real win.

Whether it's recipe-tested dishes piling up in the TASTE kitchen or three sets of grass-stained, food-smeared school clothes at home, Woolworths' W.Lab range has me covered. It works hard and cleans smart – that's the motto, and it couldn't be more fitting.

Producer: Bashiera Parker

Production: Bianca Strydom 

Assistant: Chevonne Fourie

Photography: Shavan Rahim

Videography: Romy Wilson

Woolworths' W.Lab range of cleaning and laundry products is built on three pillars: value, efficacy and sustainability. Every product is third-party tested for effective cleaning, every time. From dishwashing liquid to laundry capsules, thick bleach to stain removers, W.Lab works hard so you can clean smart.

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