What is a connected bottle cap and why is it important?
Find out why Woolworths is updating its existing 100% fresh juice plastic bottles to include connected bottle caps.
Woolies is updating its existing 100% fresh juice plastic bottles to include connected bottle caps – an initiative that's already popular in countries such as Italy.
A connected bottle cap is exactly what it sounds like: thanks to a redesign of the cap, it now remains attached to the bottle when you open your fresh juice. So you can simply twist it open, push the cap back until you hear it click, and drink. Snap it back and twist to close your bottle again.
Why is it connected?
It might sound like a weird flex, but this small fix has so many benefits, both for you and the environment. For you, it means that you won't lose your bottle cap anymore. How annoying is it to have to search the floor of your car to dig out a bottle cap from some obscure hiding place?
It's equally important that we don't misplace bottle caps for the environment. Now, with the cap connected to the bottle, you can recycle both bottle and cap in one easy move. This supports a circular economy where materials are reused and not wasted. It means that littering is reduced so loose lids don't end up in landfill and plastic doesn't end up in our oceans.

Wait – how do I drink with a cap connected to my bottle?
Let's get practical. We've all been in a situation where a cap hasn't fully twisted off the bottle, making it difficult to take a sip without the cap knocking you in the face. Luckily, the Europeans have already figured it out and there's a nifty hack to avoid this problem! Check it out below.

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